TikTok is introducing a fresh option that permits them to lessen the amount of AI-made content appearing in their streams. This step comes as the platform announced that it currently hosts more than 1 billion AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global rollout. This advancement aligns with a surge in AI content, fueled by new AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the quickest rising content creators on a competing service only show clips produced artificially. A considerable share of this material is considered low-quality AI content, a phrase for substandard, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that many people enjoy content made with AI tools, from digital art to educational videos, and we aim to give people the ability to see more or less of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its service tagged as AI-generated. Collectively, over 100 m media items are added to the platform each day, making AI-generated material a relatively small part of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the amount of artificial media they see by accessing the topic control option in the application and picking “AI-generated content”. Additional categories that currently be adjusted under the tool encompass current affairs, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to identify “realistic” AI-made content, and it prohibits harmful AI impersonations of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the platform will now add an artificially created tag to content produced via its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This action is designed to stop users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a $2m educational fund for professionals and groups to create informative material about ethical AI use. This project will support educational bodies specializing in educating programming and robotics.
Moderation Strategy
The platform has defended its content review process, during discussion over plans to cut jobs for numerous content moderators in Britain. It is expected to eliminate hundreds of positions in its trust and safety division in London, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.
A company official clarified that human moderation would continue to be important, but AI can protect employees by filtering out the most distressing content before it has to be seen by people. The platform stated a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
